Insights & Trends
September 23, 2026
US hotels had a record summer without a record crowd
US hotel RevPAR rose 5.8% this summer while occupancy ranked just 18th in 27 years. Here’s what drove the growth, how ADR and RevPAR differ, and what independent properties can check before lowering a rate.
September 17, 2026
Google is bringing hotel booking to AI Mode: what does it mean for hosts?
Google now lets travelers find, compare and book a hotel inside one AI Mode conversation. Here’s how it works, and three practical things independent hosts can check today.
July 22, 2026
How to choose a hotel PMS you can trust
Learn how reviews, support, product fit and company history can help you choose a reliable hotel PMS in an age of rapidly growing software choices.
February 25, 2026
6 AI trends hotels should pay attention to in 2026
Let’s start with the obvious. AI is everywhere right now. Over the past couple of years, it has become a constant talking point in hospitality, often without clearly showing how it fits into the day-to-day reality of running a hotel. But 2026 feels different. Guests are already using AI to find places to stay, compare
January 22, 2026
Marketing for hotels is hard. Google’s Pomelli AI makes it easier
Has marketing for your hotel or B&B been sitting on your to-do list for a while? You know it matters, you have ideas, but it’s the task that keeps getting pushed to “later.” If marketing isn’t your strongest area, you’re not alone. Time is usually the real challenge. That’s why we keep an eye on
July 17, 2021
Why the skills shortage in the hospitality industry?
Across the world, the hospitality sector is finally opening its doors again, albeit cautiously. With restrictions easing and vaccines being …
June 30, 2019
Interview with Anna Apelqvist, Kivikstrand hotel
Sloping towards the sea, and surrounded by apple orchards, lies charming Kivik – a summer idyll on Österlen in the …
March 26, 2019
Interview: James Bishop on the groundbreaking SMX
Let’s kick off by saying thank you for doing this interview with Sirvoy. We’re sure the majority of our readers …
January 28, 2019
Sell more rooms with better hotel photography
One thing all hoteliers share in common, whether they own a B&B, hotel, campsite or even a hostel is that …
November 28, 2017
Pet friendly hotels
It’s interesting that Google Trends has seen a recent spike in searches for ‘pet hotels’ – is this a one …