A welcoming new front door for Sirvoy

Have you heard the news?

We’ve been quietly working away, and now we’re excited to finally share it: the brand new Sirvoy website is live! 🎉

Sirvoy has always been about genuine hospitality. Back in 2008, when Birgitta Persson opened her hostel, her sons Mats, Ola and John built the first version of Sirvoy to make life easier for her. The systems available then were too complicated, so they created something simple and clear enough for her to manage on her own. That same principle has guided us ever since.

So when it came to redesigning our website, Mats Persson, CEO of Sirvoy and co-founder together with his brothers, had a simple but powerful observation. Our old site, he said, felt “like walking into a quiet bank lobby, polished but distant.” Not exactly the feeling we wanted to give our community of hosts.

That’s why we’ve rebuilt it. Think less bank lobby, more community library: bright, approachable, and full of helpful answers when you need them.

And just to be clear, the Sirvoy you rely on every day is the same. What’s new is the front door, the first impression, the way we invite you in.

Would mom get it? Then anyone can.

When we began the redesign, we came back to one simple test that’s been part of Sirvoy from the beginning: would mom understand this?

As Mats puts it, “It’s my hope that someone like my mum would still be able to get to our new website and understand clearly what it’s offering… just by browsing through the website by herself.”

That thought shaped everything you’ll see, from the words you read to how the site flows. No jargon. No second guessing. Just clear answers, whether you’re running your first B&B or managing a busy hotel.

Hospitality comes in all shapes and sizes

No two hosts are the same. A bustling hostel runs very differently from a small family B&B. And a boutique hotel has its own needs again.

That’s why our new solutions pages show how Sirvoy adapts to each of these worlds. For example, hostel managers can now see how Sirvoy helps them achieve hassle-free management of dormitory-style rooms. That’s one less thing to worry about. 

And for B&B and guesthouse owners, it’s about lightening the load when you’re juggling every role in the house, from welcoming guests at breakfast to balancing the books at night. Sirvoy brings everything together in one simple dashboard.

Wherever you welcome guests, whether it’s a cabin in the woods, a seaside inn or a yurt under the stars, you’ll find examples that reflect your world and show how Sirvoy can make life a little easier.

Helping you build your independence

Many of you have told us how tough it can be to depend on online travel agencies that charge high commissions. It’s a challenge hosts everywhere face, and one we care deeply about solving.

That’s why we’ve made it clearer than ever how Sirvoy's online booking engine, with its easy website integration, increases your direct, commission-free revenue. Every reservation that comes straight to you means more independence and more freedom to run your business your way.

Friendly, fair and reliable

This redesign isn’t just about colors and pages. It’s about making sure our digital front door reflects what you already know about Sirvoy.

We aim to be friendly in the way we show up for you, whether that’s through a quick chat with support or the tone of the words you’re reading right now. We strive to be fair, with pricing and tools that make sense for businesses of every size. And above all, we remain reliable, with software you can trust and a team that’s here when you need us.

That’s the spirit behind the new site, and the same values we see reflected in you, our community of hosts. It’s a spirit that reminds us why we do what we do: Sirvoy is a cloud-based hotel management software that drives profitable direct bookings and saves time for hotels, B&Bs, and vacation rentals.

So come take a look around. Explore the new site and see how we can help you find the freedom to focus on your guests.

Name: Mats Persson

Title: CEO & Co-founder, Sirvoy

Bio: After co-founding Sirvoy with his brothers in 2008, Mats Persson now leads the company as CEO, guiding its growth to serve thousands of hosts in over 140 countries. He is dedicated to building practical tools that solve the core challenges for independent hosts: costly commissions and time-consuming admin. His mission is to help them increase direct bookings, simplify operations, and run a more profitable business. When he's not focused on helping hosts succeed, Mats enjoys quality time with his family and working on his personal passion project: building the perfect sauna.

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