Marketing for hotels is hard. Google’s Pomelli AI makes it easier

Has marketing for your hotel or B&B been sitting on your to-do list for a while? You know it matters, you have ideas, but it’s the task that keeps getting pushed to “later.”

If marketing isn’t your strongest area, you’re not alone. Time is usually the real challenge. That’s why we keep an eye on new AI tools that make getting started easier.

Pomelli is one of them.

What is Pomelli?

Pomelli is a new AI experiment from Google Labs, built with Google DeepMind. It helps small and medium-sized businesses create on-brand marketing content, especially for social media, without starting from scratch.

In a nutshell, Pomelli looks at your website first. Then it suggests campaign ideas, copy and visuals that actually match your brand.

At the moment, Pomelli is available as a public beta in the US, Canada, Australia and New Zealand, in English.

Why it can help your property

Pomelli can be a helpful starting point when you:

• need ideas for what to post, without overthinking every caption
  
• want your marketing to look consistent across social media, your website and ads
  
• have limited time, budget or design confidence
  

It’s a powerful (and still experimental) AI tool, but it’s not a magic wand. You’ll want to review and tweak what it creates so it sounds like you and reflects what you actually offer.

How to create on-brand content with Pomelli in minutes

You don’t need a long setup or any design skills. Here’s how it works.

1. Start with your website

Go to labs.google.com, open Pomelli and paste your website URL.

Pomelli uses your site as a starting point, so this step matters.

2. Check your “Business DNA”

Pomelli analyzes your website and builds a simple style guide from it. This includes things like tone of voice, fonts, images and color palette.

Take a quick look and make sure it feels right before moving on.

3. Pick a campaign

Choose one of Pomelli’s suggested campaigns, or write your own prompt.

You could try something like:

• “Midweek getaway offer for couples”
  
• “Gift voucher post for locals”
  
• “Last-minute weekend availability”

4. Edit and download

Pomelli creates a set of ready-to-use assets. You can tweak the text or images directly in the tool, then download what you need.

Before posting, always double-check details like prices, dates and policies.

Give your campaigns somewhere to land

Pomelli starts with your website, so having one is the first step. If you don’t yet, Sirvoy’s website builder lets you create a clean, professional site quickly, with a built-in booking engine that lets guests book directly.

That way, your website becomes both the starting point and the destination. Pomelli uses it to create on-brand campaigns, then sends people straight back to your site to book directly.

Online today. First campaign today.