How Klockargården grew 127% with smarter bookings

A seaside retreat with a story to tell

There’s something about Klockargården. Maybe it’s the garden breakfasts, the peaceful sea views, or the welcoming charm that makes it feel like home. We’re certainly not surprised it caught the attention of a Swedish TV series, Seniorsurfarn (Senior Surfers), which filmed at the hotel in 2024, bringing it even more publicity. Nestled in Öregrund, it has a warmth that keeps guests coming back. Some start their mornings with freshly made waffles in the garden, others unwind with the only east coast sunset in Sweden, and many simply sink into the easygoing rhythm of life here, where there’s no rush to be anywhere but inside the moment.

But running a hotel like this? Well, that’s another story. In 2018, due to a change in family circumstances, Jennifer Grahn took over Klockargården, carrying on the dream her father started in 1998. While the hotel had grown one handcrafted room at a time, the behind-the-scenes work was far from smooth sailing. Booking chaos, double reservations, and endless admin work made it clear: something had to change.

“I was a Montessori children’s teacher, not a hotel manager. I needed a system that was simple, intuitive and made sense, and Sirvoy was exactly that.”

From booking battle to business growth

After testing lots of different systems, Jennifer felt that most were either too complex or lacked the support she needed. Sirvoy stood out, not just because it was easy to use but also because of the strong support team behind it.

The Channel Manager solved one of her biggest headaches by automatically syncing bookings across platforms, preventing double bookings. “Managing bookings across multiple platforms used to be a nightmare. With Sirvoy, I never have to worry about double bookings or lost reservations.”

The calendar quickly became her lifeline, giving her a clear view of all reservations in one place. “I can move bookings around, add notes, and see everything at a glance without the chaos of spreadsheets or paper logs.”

With automated emails and SMS, guest communication became easier and more efficient. No more reservation emails or manual follow-ups, everything was handled within the system. “It’s so much more professional now. Communication is smoother and easier.” Even training staff was effortless. Thanks to Sirvoy’s intuitive design, new team members picked it up in no time.

“Even if someone has never worked with a booking system before, they learn Sirvoy so quickly. It just makes sense.”

Results that made it worth it

Since switching to Sirvoy in 2019, Klockargården has done more than just keep up. It has flourished. Revenue has grown by 127%, while revenue per available room (RevPAR) has increased by 109%. The hotel has expanded with two new rooms and has three more on the way. Managing full-property bookings has also become much easier, especially for weddings and group retreats.

“I was the first hotel in my harbour town to use Sirvoy, and now three others have followed. That says a lot.”