{"id":9744,"date":"2024-03-26T03:03:46","date_gmt":"2024-03-26T03:03:46","guid":{"rendered":"https:\/\/sirvoy.com\/?p=9744"},"modified":"2025-08-13T00:43:08","modified_gmt":"2025-08-13T00:43:08","slug":"fran-sokning-till-bokning-fa-ditt-hotell-att-synas-med-google-hotellannonser-och-sirvoy","status":"publish","type":"post","link":"https:\/\/sirvoy.com\/sv\/blog\/2024\/03\/26\/fran-sokning-till-bokning-fa-ditt-hotell-att-synas-med-google-hotellannonser-och-sirvoy\/","title":{"rendered":"Fr\u00e5n s\u00f6kning till bokning: F\u00e5 ditt hotell att synas med Google hotellannonser och Sirvoy"},"content":{"rendered":"\r\n<p>Varje sekund g\u00f6rs det 100 000 Google-s\u00f6kningar<sup>1<\/sup> och en \u00f6verv\u00e4ldigande majoritet (91,6 %) av alla s\u00f6kningar p\u00e5 n\u00e4tet g\u00f6rs via Google<sup>2<\/sup>. V\u00e4rlden f\u00f6rlitar sig p\u00e5 Google f\u00f6r att utforska och l\u00e4ra.<\/p>\r\n\r\n\r\n\r\n<p>Resen\u00e4rer \u00e4r inget undantag, dina potentiella g\u00e4ster anv\u00e4nder Google varje dag. F\u00f6r att n\u00e5 dem &#8211;\u00a0 l\u00e4gg till Google hotellannonser som ett verktyg i din marknadsf\u00f6ring.<\/p>\r\n\r\n\r\n\r\n<p>Med hotellkampanjer i Google Ads kan ditt hotell snyggt och tydligt visas upp i Google-tj\u00e4nster som S\u00f6k, Kartor och F\u00f6retagsprofil. D\u00e4r visas dina priser, tillg\u00e4nglighet och bilder direkt f\u00f6r resen\u00e4rer som s\u00f6ker i ditt omr\u00e5de.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Varf\u00f6r v\u00e4lja Google hotellannonser?<\/h2>\r\n\r\n\r\n\r\n<p>Google \u00f6kar inte bara din synlighet utan g\u00f6r det ocks\u00e5 v\u00e4ldigt enkelt att boka. Genom annonserna f\u00e5r g\u00e4ster tillg\u00e5ng till ditt bokningsformul\u00e4r, vilket g\u00f6r sj\u00e4lva bokningen enkel. Det leder till:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Mer direktbokningar<\/strong>. <a href=\"https:\/\/www.hospitalitynet.org\/news\/4099474.html\">Hospitality Net<\/a> rapporterar en 200% \u00f6kning av antalet bokningar via annonsdrivna kampanjer fr\u00e5n 2013 till 2019, d\u00e4r Google hotellannonser st\u00e5r f\u00f6r n\u00e4stan 60% av alla bokningar via s\u00f6kmotorer.<\/li>\r\n\r\n\r\n\r\n<li><strong>Mer prisv\u00e4rt. <\/strong>Med Googles Cost-Per-Action (CPA) betalar du bara provision f\u00f6r faktiska bokningar &#8211; inte f\u00f6r \u00f6kad synlighet eller klick.<\/li>\r\n\r\n\r\n\r\n<li><strong>Mer flexibilitet. <\/strong>V\u00e4lj en provisionsandel som passar din budget, 3%, 5% eller 8%. Ju h\u00f6gre andel, desto mer framtr\u00e4dande kommer din annons att visas.<\/li>\r\n\r\n\r\n\r\n<li><strong>Mer kontroll.<\/strong> G\u00e4stuppgifter och all kommunikation g\u00e5r via dig &#8211; inte via en bokningskanal.<\/li>\r\n\r\n\r\n\r\n<li><strong>Mer konkurrenskraftigt.<\/strong> Till och med Googles h\u00f6gsta provision (8 %) \u00e4r en billig peng j\u00e4mf\u00f6rt med vad andra kanaler tar ut (15 %+).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Maximera Google hotellannonser med Sirvoy<\/h2>\r\n\r\n\r\n\r\n<p>F\u00f6r att hotellkampanjer ska bli effektiva \u00e4r det ett m\u00e5ste att samarbeta med en certifierad Google Hotel Ads-anslutningspartner som Sirvoy. Vi erbjuder:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Uppdateringar som sker direkt <\/strong>och h\u00e5ller dina Google-annonser synkade med din tillg\u00e4nglighet och dina priser.<\/li>\r\n\r\n\r\n\r\n<li><strong>En s\u00f6ml\u00f6s bokningsupplevelse<\/strong> genom v\u00e5rt bokningsformul\u00e4r, som g\u00f6r att g\u00e4sterna kan slutf\u00f6ra sina bokningar utan anstr\u00e4ngning. Och helt utan extra arbete fr\u00e5n dig eller din personal.<\/li>\r\n\r\n\r\n\r\n<li><strong>Enkel uppstart.<\/strong> Se <a title=\"\" href=\"https:\/\/help.sirvoy.com\/es_ES\/connecting-sirvoy-to-google-hotel-ads-or-google-free-booking-links\">v\u00e5r guide om Google Hotel Ads<\/a> f\u00f6r att s\u00e4tta upp dina hotellkampanjer.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Google hotellannonser ger en kraftfull boost n\u00e4r det g\u00e4ller synlighet och direktbokningar, till halva kostnaden j\u00e4mf\u00f6rt med traditionella bokningskanaler. Dessutom betalar du bara f\u00f6r faktiska bokningar, vilket g\u00f6r det till ett riskfritt s\u00e4tt att marknadsf\u00f6ra ditt hotell.<\/p>\r\n\r\n\r\n\r\n<p>F\u00f6lj de enkla stegen i v\u00e5r <a title=\"\" href=\"https:\/\/help.sirvoy.com\/sv_SE\/connecting-sirvoy-to-google-hotel-ads-or-google-free-booking-links\">Google Hotel Ads-guide<\/a> f\u00f6r att komma ig\u00e5ng.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote has-small-font-size is-layout-flow wp-block-quote-is-layout-flow\"><strong>Referenser:<\/strong> \r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Hubspot (<a href=\"https:\/\/blog.hubspot.com\/marketing\/google-search-statistics#how-many-people-use-google:~:text=Google%20doesn%E2%80%99t%20share,searches%20each%20day.\">31 Google Search Statistics to Bookmark ASAP<\/a>, 2023)<\/li>\r\n\r\n\r\n\r\n<li>StatCounter (<a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">Search Engine Market Share Worldwide<\/a>, 2023)<\/li>\r\n<\/ol>\r\n<\/blockquote>\r\n","protected":false},"excerpt":{"rendered":"<p>Varje sekund g\u00f6rs det 100 000 Google-s\u00f6kningar1 och en \u00f6verv\u00e4ldigande majoritet (91,6 %) av alla s\u00f6kningar p\u00e5 n\u00e4tet g\u00f6rs via Google2. V\u00e4rlden f\u00f6rlitar sig p\u00e5 Google f\u00f6r att utforska och l\u00e4ra. Resen\u00e4rer \u00e4r inget undantag, dina potentiella g\u00e4ster anv\u00e4nder Google varje dag. F\u00f6r att n\u00e5 dem &#8211;\u00a0 l\u00e4gg till Google hotellannonser som ett verktyg i&hellip; <a class=\"more-link\" href=\"https:\/\/sirvoy.com\/sv\/blog\/2024\/03\/26\/fran-sokning-till-bokning-fa-ditt-hotell-att-synas-med-google-hotellannonser-och-sirvoy\/\">Continue reading <span class=\"screen-reader-text\">Fr\u00e5n s\u00f6kning till bokning: F\u00e5 ditt hotell att synas med Google hotellannonser och Sirvoy<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":4387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-9744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boost-bookings-sv","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fr\u00e5n s\u00f6kning till bokning: F\u00e5 ditt hotell att synas med Google hotellannonser och Sirvoy - sirvoy.com %<\/title>\n<meta name=\"description\" content=\"Varje sekund g\u00f6rs det 100 000 Google-s\u00f6kningar1 och en \u00f6verv\u00e4ldigande majoritet (91,6 %) av alla s\u00f6kningar p\u00e5 n\u00e4tet g\u00f6rs via Google2. 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