{"id":21964,"date":"2026-01-22T00:27:23","date_gmt":"2026-01-22T00:27:23","guid":{"rendered":"https:\/\/sirvoy.com\/blog\/2026\/01\/22\/marketing-for-hotels-is-hard-googles-pomelli-ai-makes-it-easier\/"},"modified":"2026-01-27T00:29:19","modified_gmt":"2026-01-27T00:29:19","slug":"marknadsforing-kanns-svart-med-googles-pomelli-ai-blir-det-enkelt","status":"publish","type":"post","link":"https:\/\/sirvoy.com\/sv\/blog\/2026\/01\/22\/marknadsforing-kanns-svart-med-googles-pomelli-ai-blir-det-enkelt\/","title":{"rendered":"Marknadsf\u00f6ring k\u00e4nns sv\u00e5rt? Med Googles Pomelli AI blir det enkelt"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">K\u00e4nns marknadsf\u00f6ring f\u00f6r ditt hotell eller B&amp;B som \u00e4nnu en sak som hamnar l\u00e4ngst ner p\u00e5 att-g\u00f6ra-listan? Du vet att det \u00e4r viktigt. Du har id\u00e9er. Men tiden, orken eller inspirationen r\u00e4cker inte alltid till.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Du \u00e4r inte ensam. Och oftast handlar det om en enda sak: tid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e4rf\u00f6r h\u00e5ller vi \u00f6gonen p\u00e5 nya AI-verktyg som kan hj\u00e4lpa dig att komma ig\u00e5ng snabbare, enklare och med b\u00e4ttre resultat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ett av de mest sp\u00e4nnande just nu \u00e4r <\/span><b>Pomelli<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>Vad \u00e4r Pomelli?<\/h2>\n<p><span style=\"font-weight: 400;\">Pomelli \u00e4r ett <\/span><a href=\"https:\/\/blog.google\/innovation-and-ai\/models-and-research\/google-labs\/pomelli\/\"><span style=\"font-weight: 400;\">nytt AI-experiment fr\u00e5n Google Labs<\/span><\/a><span style=\"font-weight: 400;\">, utvecklat tillsammans med Google DeepMind. Det \u00e4r skapat f\u00f6r att hj\u00e4lpa sm\u00e5 och medelstora f\u00f6retag att ta fram marknadsf\u00f6ringsinneh\u00e5ll \u2013 framf\u00f6r allt f\u00f6r sociala medier \u2013 utan att beh\u00f6va b\u00f6rja fr\u00e5n noll.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kort sagt: Pomelli utg\u00e5r fr\u00e5n din hemsida och skapar kampanjid\u00e9er, texter och bilder som matchar ditt varum\u00e4rke.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just nu finns Pomelli som offentlig betaversion i USA, Kanada, Australien och Nya Zeeland, och \u00e4r tillg\u00e4nglig p\u00e5 engelska.<\/span><\/p>\n<h2>S\u00e5 kan Pomelli hj\u00e4lpa dig<\/h2>\n<p><span style=\"font-weight: 400;\">Pomelli \u00e4r perfekt n\u00e4r du:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">beh\u00f6ver id\u00e9er till inl\u00e4gg utan att l\u00e4gga timmar p\u00e5 formuleringar<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vill ha en r\u00f6d tr\u00e5d i din marknadsf\u00f6ring \u2013 p\u00e5 sociala medier, hemsidan och i annonser<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">har begr\u00e4nsad tid, budget eller designvana<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Det \u00e4r ett kraftfullt (men fortfarande experimentellt) AI-verktyg \u2013 inte en trollstav. Kolla alltid igenom och justera inneh\u00e5llet s\u00e5 det l\u00e5ter som du och st\u00e4mmer med vad du faktiskt erbjuder.<\/span><\/p>\n<h2>Skapa inneh\u00e5ll i din stil \u2013 p\u00e5 bara n\u00e5gra minuter<\/h2>\n<p><span style=\"font-weight: 400;\">Du beh\u00f6ver varken designkunskaper eller l\u00e5ng startstr\u00e4cka. S\u00e5 h\u00e4r fungerar det:<\/span><\/p>\n<h3>1. Utg\u00e5 fr\u00e5n din hemsida<\/h3>\n<p><span style=\"font-weight: 400;\">G\u00e5 till <\/span><a href=\"http:\/\/labs.google.com\"><span style=\"font-weight: 400;\">labs.google.com<\/span><\/a><span style=\"font-weight: 400;\">, \u00f6ppna Pomelli och klistra in adressen till din hemsida.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pomelli anv\u00e4nder din sida som en utg\u00e5ngspunkt, s\u00e5 det h\u00e4r steget \u00e4r viktigt.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21617 size-large\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-1024x643.png\" alt=\"\" width=\"750\" height=\"471\" srcset=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-1024x643.png 1024w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-300x188.png 300w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-768x482.png 768w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-1536x965.png 1536w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-1568x985.png 1568w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen.png 1946w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3>2. Granska ditt \u201cBusiness DNA\u201d<\/h3>\n<p><span style=\"font-weight: 400;\">Pomelli analyserar din hemsida och skapar en enkel stilguide baserad p\u00e5 tonl\u00e4ge, f\u00e4rger, typsnitt och bildstil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ta en snabb titt och justera om n\u00e5got inte k\u00e4nns helt r\u00e4tt.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21626 size-large\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-1024x550.png\" alt=\"\" width=\"750\" height=\"403\" srcset=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-1024x550.png 1024w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-300x161.png 300w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-768x412.png 768w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-1536x825.png 1536w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-2048x1100.png 2048w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-1568x842.png 1568w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3>3. V\u00e4lj en kampanj<\/h3>\n<p><span style=\"font-weight: 400;\">V\u00e4lj bland Pomellis f\u00e4rdiga f\u00f6rslag, eller skriv in din egen id\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Till exempel:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vardagslyx f\u00f6r tv\u00e5 \u2013 boka tisdag till torsdag<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ge bort en \u00f6vernattning i present<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sista minuten-erbjudande<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21635 size-large\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-1024x674.png\" alt=\"\" width=\"750\" height=\"494\" srcset=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-1024x674.png 1024w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-300x197.png 300w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-768x505.png 768w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-1536x1011.png 1536w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-2048x1348.png 2048w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-1568x1032.png 1568w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3>4. Redigera och ladda ner<\/h3>\n<p><span style=\"font-weight: 400;\">Pomelli skapar f\u00e4rdiga inl\u00e4gg med b\u00e5de text och bild. Du kan justera inneh\u00e5llet direkt i verktyget och sedan ladda ner det du beh\u00f6ver.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dubbelkolla alltid detaljer som priser, datum och villkor innan publicering.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21644 size-large\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-1024x570.png\" alt=\"\" width=\"750\" height=\"417\" srcset=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-1024x570.png 1024w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-300x167.png 300w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-768x427.png 768w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-1536x855.png 1536w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-2048x1140.png 2048w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-1568x872.png 1568w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2>Ge kampanjen en plats att landa<\/h2>\n<p><span style=\"font-weight: 400;\">Pomelli b\u00f6rjar med din hemsida, s\u00e5 att ha en s\u00e5dan \u00e4r steg ett. Om du inte har n\u00e5gon \u00e4n kan du snabbt skapa en snygg och proffsig sida med <\/span><a href=\"https:\/\/sirvoy.com\/sv\/webbplatsbyggare\/\"><span style=\"font-weight: 400;\">Sirvoys webbplatsbyggare<\/span><\/a><span style=\"font-weight: 400;\"> med ett inbyggt <\/span><a href=\"https:\/\/sirvoy.com\/sv\/bokningsformular\/\"><span style=\"font-weight: 400;\">bokningsformul\u00e4r<\/span><\/a><span style=\"font-weight: 400;\"> som l\u00e5ter g\u00e4ster boka direkt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e5 blir din hemsida b\u00e5de startpunkten och m\u00e5let. Pomelli bygger kampanjen utifr\u00e5n din sida och skickar bes\u00f6karna tillbaka dit f\u00f6r att boka.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online idag. F\u00f6rsta kampanjen idag.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00e4nns marknadsf\u00f6ring f\u00f6r ditt hotell eller B&amp;B som \u00e4nnu en sak som hamnar l\u00e4ngst ner p\u00e5 att-g\u00f6ra-listan? Du vet att det \u00e4r viktigt. Du har id\u00e9er. Men tiden, orken eller inspirationen r\u00e4cker inte alltid till. Du \u00e4r inte ensam. Och oftast handlar det om en enda sak: tid. D\u00e4rf\u00f6r h\u00e5ller vi \u00f6gonen p\u00e5 nya AI-verktyg&hellip; <a class=\"more-link\" href=\"https:\/\/sirvoy.com\/sv\/blog\/2026\/01\/22\/marknadsforing-kanns-svart-med-googles-pomelli-ai-blir-det-enkelt\/\">Continue reading <span class=\"screen-reader-text\">Marknadsf\u00f6ring k\u00e4nns sv\u00e5rt? Med Googles Pomelli AI blir det enkelt<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":21616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[104],"tags":[],"class_list":["post-21964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insikter-trender","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marknadsf\u00f6ring k\u00e4nns sv\u00e5rt? Med Googles Pomelli AI blir det enkelt - sirvoy.com %<\/title>\n<meta name=\"description\" content=\"K\u00e4nns marknadsf\u00f6ring f\u00f6r ditt hotell eller B&amp;B som \u00e4nnu en sak som hamnar l\u00e4ngst ner p\u00e5 att-g\u00f6ra-listan? Du vet att det \u00e4r viktigt. Du har id\u00e9er. 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