{"id":12057,"date":"2021-09-16T02:37:14","date_gmt":"2021-09-16T02:37:14","guid":{"rendered":"https:\/\/sirvoy.com\/blog\/2021\/09\/16\/sa-forbattrar-du-ditt-rykte-pa-natet-och-okar-dina-bokningar\/"},"modified":"2021-09-16T02:37:14","modified_gmt":"2021-09-16T02:37:14","slug":"sa-forbattrar-du-ditt-rykte-pa-natet-och-okar-dina-bokningar","status":"publish","type":"post","link":"https:\/\/sirvoy.com\/sv\/blog\/2021\/09\/16\/sa-forbattrar-du-ditt-rykte-pa-natet-och-okar-dina-bokningar\/","title":{"rendered":"S\u00e5 f\u00f6rb\u00e4ttrar du ditt rykte p\u00e5 n\u00e4tet och \u00f6kar dina bokningar"},"content":{"rendered":"
”Man kan g\u00f6ra vissa m\u00e4nniskor n\u00f6jda hela tiden, man kan g\u00f6ra alla m\u00e4nniskor n\u00f6jda en del av tiden, men man kan inte g\u00f6ra alla m\u00e4nniskor n\u00f6jda hela tiden<\/em>”. – John Lydgate, poet fr\u00e5n 1300-talet. <\/h5>\n

Sanna ord har aldrig sagts … S\u00e4rskilt i dessa dagar av omedelbar social publicering online kan ditt f\u00f6retags rykte bli negativt \u00f6ver natten med bara en d\u00e5lig recension.<\/p>\n

Recensioner – hur de p\u00e5verkar ditt f\u00f6retag<\/strong><\/p>\n

Om du tror att ”mun till mun” \u00e4r den b\u00e4sta reklamen, s\u00e5 har du r\u00e4tt. Men nuf\u00f6rtiden sker ”word of mouth” p\u00e5 n\u00e4tet och att ignorera det kommer att vara till nackdel f\u00f6r dig. <\/p>\n

Sann historia… En nordamerikansk vitvarutillverkare hade sv\u00e5rt att sl\u00e5 sig in p\u00e5 en viss marknad. Efter att ha gjort efterforskningar uppt\u00e4ckte de att de fick en hel del negativa recensioner p\u00e5 onlineforum. Utan att de visste om det hade n\u00e5gra av deras anv\u00e4ndare som hade garantiproblem, d\u00e5liga produkterfarenheter, missf\u00f6rst\u00e5nd etc. skrivit l\u00e5nga negativa recensioner. Dessutom gav n\u00e5gra av deras konkurrenter som var aktiva i dessa forum br\u00e4nsle till elden. <\/p>\n

L\u00e4rdomen \u00e4r … om du inte tar hand om din online-image kommer n\u00e5gon annan att g\u00f6ra det \u00e5t dig.<\/strong><\/p>\n

Som ett litet eller medelstort f\u00f6retag inom hotell- och restaurangbranschen kanske du tror att du inte har tid att reagera p\u00e5 varje recension som skrivs om ditt f\u00f6retag p\u00e5 n\u00e4tet.<\/p>\n

Har du r\u00e5d att ignorera din bokf\u00f6ring, rumsst\u00e4dning, bokningskalender? Om n\u00e5got \u00e4r ditt online-rykte \u00e4nnu viktigare! Med ett d\u00e5ligt online-rykte kommer dina bokningar att b\u00f6rja sjunka. Omv\u00e4nt kommer ett v\u00e4lsk\u00f6tt online-rykte att garantera<\/em> ytterligare aff\u00e4rer.<\/strong> <\/p>\n

H\u00e4r \u00e4r beviset:<\/p>\n

– \u00c5r 2020 anv\u00e4nde 93% av konsumenterna internet f\u00f6r att hitta ett lokalt f\u00f6retag, varav 34% s\u00f6kte varje dag<\/a>
\n– De branscher d\u00e4r konsumenterna \u00e4r mest ben\u00e4gna att ha l\u00e4st recensioner<\/a> \u00e4r:<\/p>\n

    \n
  1. Restauranger<\/li>\n
  2. Hotell och restaurang<\/li>\n
  3. Medicinsk<\/li>\n
  4. Fordon<\/li>\n
  5. Kl\u00e4dbutiker<\/li>\n<\/ol>\n

    – Endast 48% av konsumenterna<\/a> skulle \u00f6verv\u00e4ga att anlita ett f\u00f6retag med f\u00e4rre \u00e4n 4 stj\u00e4rnor<\/p>\n

    S\u00e5 hur g\u00f6r du f\u00f6r att hantera ditt rykte p\u00e5 n\u00e4tet?<\/p>\n

      \n
    1. Sp\u00e5ra de webbplatser d\u00e4r dina kunder \u00e4r mest ben\u00e4gna att l\u00e4sa och l\u00e4mna recensioner, t.ex. TripAdvisor, Airbnb, Yelp osv. Om du inte \u00e4r s\u00e4ker, fr\u00e5ga dem. <\/li>\n
    2. Medan kunden befinner sig p\u00e5 din fastighet kan du forts\u00e4tta att bekr\u00e4fta om de har en bra upplevelse och vad du kan g\u00f6ra f\u00f6r att de ska njuta av sin vistelse \u00e4nnu mer.<\/li>\n
    3. G\u00f6r sm\u00e5, ov\u00e4ntade saker f\u00f6r dem. En liten present till ett barn, en gratis drink eller dessert p\u00e5 huset, etc. Det r\u00e4cker l\u00e5ngt. <\/li>\n
    4. Var dj\u00e4rv och be om positiva omd\u00f6men. ”Har du haft en trevlig stund? Om s\u00e5 \u00e4r fallet f\u00f6rs\u00f6ker vi \u00f6ka v\u00e5r ranking p\u00e5 (TripAdvisor, yelp etc.) Skulle du kunna l\u00e4mna en recension f\u00f6r oss p\u00e5 den webbplatsen? H\u00e4r \u00e4r en gratis (drink, pass, hyra) f\u00f6r ditt st\u00f6d”. Det \u00e4r mycket effektivt och folk svarar bra p\u00e5 det. <\/li>\n
    5. Tr\u00e4na dig sj\u00e4lv och din personal i att vara kundorienterade och g\u00f6ra allt f\u00f6r att vara hj\u00e4lpsamma och v\u00e4nliga.<\/li>\n
    6. Kontrollera dina recensioner varje dag eller \u00e5tminstone flera g\u00e5nger i veckan. N\u00e4r du f\u00e5r en positiv recension, l\u00e4mna en kommentar d\u00e4r du tackar kunden och s\u00e4ger att du tyckte om deras s\u00e4llskap. Du ser fram emot att tr\u00e4ffa dem igen snart. <\/li>\n<\/ol>\n

      Du kommer dock att f\u00e5 d\u00e5liga recensioner. R\u00e4kna med det. N\u00e5gra av dem kommer att vara helt obefogade. <\/p>\n

      S\u00e5 h\u00e4r ska du \u00e4nd\u00e5 inte<\/strong> reagera… 2020 hade en resort en kund som trollade dem genom att publicera negativa recensioner p\u00e5 n\u00e4tet. Hotellet f\u00f6rs\u00f6kte l\u00f6sa problemet, men den h\u00e4r personen fortsatte att publicera en vilseledande version av en h\u00e4ndelse. F\u00f6r att g\u00f6ra en l\u00e5ng historia kort fick resorten den h\u00e4r kunden anklagad f\u00f6r f\u00f6rtal och han tillbringade n\u00e5gra dagar i f\u00e4ngelse innan han kunde betala borgen. TripAdvisor publicerade en stark varning p\u00e5 den h\u00e4r resortens sida om dessa h\u00e4ndelser. Dessutom skapade det en hel del d\u00e5lig internationell press f\u00f6r denna popul\u00e4ra semesterort. <\/p>\n

      Vem f\u00f6rlorade den h\u00e4r striden om viljan, tror du? Spelade det n\u00e5gon roll vem som hade r\u00e4tt? <\/p>\n

      Det h\u00e4r \u00e4r naturligtvis ett extremt scenario, men det \u00e4r en varning till oss alla om hur man inte<\/strong> ska bem\u00f6ta en negativ recensent.<\/p>\n

      H\u00e4r \u00e4r n\u00e5gra tips p\u00e5 hur du b\u00e4st hanterar negativa omd\u00f6men<\/a>:<\/p>\n

      – Ignorera inte kritik.
      \n– G\u00e5 aldrig till angrepp mot en granskare.
      \n– Be om urs\u00e4kt f\u00f6r den d\u00e5liga upplevelsen och erbjud kompensation eller hj\u00e4lp om du kan.
      \n– Var alltid artig och professionell.<\/p>\n

      Om du har etablerat ditt rykte p\u00e5 n\u00e4tet beh\u00f6ver du kanske inte f\u00f6rsvara dig s\u00e4rskilt mycket. Dina egna kunder kommer sannolikt att komma till ditt f\u00f6rsvar! <\/p>\n

      Som avslutning p\u00e5 den erfarenhet som n\u00e4mndes inledningsvis vidtog den tillverkare som n\u00e4mndes inledningsvis positiva \u00e5tg\u00e4rder f\u00f6r att komma till r\u00e4tta med de negativa inl\u00e4ggen. De b\u00f6rjade med att publicera anv\u00e4ndbara f\u00f6rslag f\u00f6r att l\u00f6sa problem, \u00e4ven n\u00e4r de inte handlade om deras produkter. De skickade direktmeddelanden (DM) till anv\u00e4ndare som hade problem och erbj\u00f6d gratis reservdelar, reparationer, utbyten etc. S\u00e5 sm\u00e5ningom blev m\u00e5nga anv\u00e4ndare starka anh\u00e4ngare (influencers) av det h\u00e4r varum\u00e4rket, och deras rykte v\u00e4nde. <\/p>\n

      Detta visade sig vara deras mest effektiva och billiga publicitet och det kan bli din ocks\u00e5!<\/p>\n

      I n\u00e4sta del av den h\u00e4r serien kommer vi att diskutera ytterligare steg som du kan ta f\u00f6r att g\u00f6ra sociala medier och dina kunder till det mest effektiva annonseringsverktyget f\u00f6r ditt f\u00f6retag.<\/p>\n

      \n

      Inl\u00e4gget Hur du f\u00f6rb\u00e4ttrar ditt online-rykte och \u00f6kar dina bokningar<\/a> d\u00f6k upp f\u00f6rst p\u00e5 Sirvoy Booking System.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      ”Du kan behaga vissa m\u00e4nniskor hela tiden, men du kan behaga alla m\u00e4nniskor en del av tiden…<\/p>\n

      Inl\u00e4gget Hur du f\u00f6rb\u00e4ttrar ditt online-rykte och \u00f6kar dina bokningar<\/a> d\u00f6k upp f\u00f6rst p\u00e5 Sirvoy Booking System.<\/a><\/p>\n","protected":false},"author":1,"featured_media":8681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-12057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-experience-sv","entry"],"acf":[],"yoast_head":"\nBeh\u00e4rska hotelldriften med Sirvoys kraftfulla kalenderverktyg<\/title>\n<meta name=\"description\" content=\"L\u00e4r dig hur du hanterar recensioner, svarar p\u00e5 feedback och g\u00f6r g\u00e4sterna till dina st\u00f6rsta fans med ett polerat rykte p\u00e5 n\u00e4tet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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