{"id":11954,"date":"2024-05-22T10:20:00","date_gmt":"2024-05-22T10:20:00","guid":{"rendered":"https:\/\/sirvoy.com\/blog\/2024\/05\/22\/skyrocket-direktbokningar-4-beprovade-strategier\/"},"modified":"2024-05-22T10:20:00","modified_gmt":"2024-05-22T10:20:00","slug":"skyrocket-direktbokningar-4-beprovade-strategier","status":"publish","type":"post","link":"https:\/\/sirvoy.com\/sv\/blog\/2024\/05\/22\/skyrocket-direktbokningar-4-beprovade-strategier\/","title":{"rendered":"Skyrocket direktbokningar &#8211; 4 bepr\u00f6vade strategier"},"content":{"rendered":"<p>I den konkurrensutsatta v\u00e4rld som hotell- och restaurangbranschen utg\u00f6r \u00e4r &#8221;strategi&#8221; mer \u00e4n bara ett modeord. Det \u00e4r en omfattande plan eller en upps\u00e4ttning \u00e5tg\u00e4rder som \u00e4r utformade f\u00f6r att uppn\u00e5 ett viktigt m\u00e5l eller ett \u00f6vergripande syfte. Denna nyckel f\u00f6r att s\u00e4kerst\u00e4lla direktbokningar.  <\/p>\n<p>F\u00f6r hotell \u00e4r det alltid ett viktigt m\u00e5l att \u00f6ka antalet direktbokningar. Varf\u00f6r \u00e4r det s\u00e5? Det f\u00f6rb\u00e4ttrar int\u00e4kterna och kundrelationerna genom att minimera beroendet av tredjepartsplattformar och deras data. Under 2022 \u00f6kade direktbokningarna med hela 50 % j\u00e4mf\u00f6rt med niv\u00e5erna f\u00f6re pandemin. Det \u00e4r dags att vara en del av tillv\u00e4xten.    <\/p>\n<h2 class=\"wp-block-heading\">1. F\u00f6rst\u00e5 g\u00e4stens resa f\u00f6r att s\u00e4kerst\u00e4lla direktbokningar<\/h2>\n<p>Det f\u00f6rsta steget f\u00f6r att optimera direktbokningar \u00e4r att f\u00f6rst\u00e5 g\u00e4stens resa fr\u00e5n b\u00f6rjan till slut. Det inneb\u00e4r att analysera hur potentiella g\u00e4ster uppt\u00e4cker ditt hotell, vad som p\u00e5verkar deras beslutsprocess och vad som i slut\u00e4ndan leder till att de bokar en vistelse. <\/p>\n<p>En anv\u00e4ndarv\u00e4nlig design, informativt inneh\u00e5ll och s\u00f6ml\u00f6s navigering p\u00e5 din webbplats kan f\u00f6rb\u00e4ttra g\u00e4stupplevelsen avsev\u00e4rt. Forskning visar att hotellwebbplatser med en anv\u00e4ndarv\u00e4nlig design, enkel navigering och en smidig bokningsprocess kan f\u00f6rb\u00e4ttra g\u00e4sternas upplevelse och \u00f6ka antalet direktbokningar. <\/p>\n<h3 class=\"wp-block-heading\">Handlingsbara insikter<\/h3>\n<ul class=\"wp-block-list\">\n<li>Genomf\u00f6ra unders\u00f6kningar av anv\u00e4ndarupplevelsen f\u00f6r att identifiera sm\u00e4rtpunkter i bokningsprocessen<\/li>\n<li>Implementera tydliga och \u00f6vertygande uppmaningar till handling p\u00e5 hela webbplatsen<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">2. Utnyttja SEO och inneh\u00e5llsmarknadsf\u00f6ring f\u00f6r direktbokningar<\/h2>\n<p>S\u00f6kmotoroptimering (SEO) och inneh\u00e5llsmarknadsf\u00f6ring \u00e4r ov\u00e4rderliga verktyg f\u00f6r att \u00f6ka ditt hotells synlighet och locka potentiella g\u00e4ster till dina direkta bokningskanaler. Genom att rikta in dig p\u00e5 specifika s\u00f6kord som \u00e4r relaterade till din plats, dina bekv\u00e4mligheter och unika f\u00f6rs\u00e4ljningsf\u00f6rslag kan du f\u00f6rb\u00e4ttra din s\u00f6kmotorrankning och dra mer organisk trafik till din webbplats. <\/p>\n<p>Inneh\u00e5llsmarknadsf\u00f6ring, genom engagerande blogginl\u00e4gg, guider och lokala restips, kan ytterligare etablera ditt hotell som en resurs f\u00f6r resen\u00e4rer. <a href=\"https:\/\/www.academicstar.us\/issueshow.asp?daid=2599\">En studie i Journal of Business and Economics<\/a> belyste \u00f6verg\u00e5ngen fr\u00e5n traditionell marknadsf\u00f6ring till inneh\u00e5llsmarknadsf\u00f6ring och konstaterade att inneh\u00e5llsmarknadsf\u00f6ring, genom att tillhandah\u00e5lla v\u00e4rdefull information till konsumenterna, skapar f\u00f6rdelar som \u00f6kad f\u00f6rs\u00e4ljning, minskade kostnader och mer lojala konsumenter.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-42773\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2024\/12\/Blog-Template-min-1024x576-1.jpg\" alt=\"Content Marketing f\u00f6rb\u00e4ttrar kundlojaliteten och ger direktbokningar\" width=\"1024\" height=\"576\"><\/figure>\n<h3 class=\"wp-block-heading\">Handlingsbara insikter<\/h3>\n<ul class=\"wp-block-list\">\n<li>Optimera inneh\u00e5llet p\u00e5 din webbplats f\u00f6r relevanta s\u00f6kord<\/li>\n<li>Skapa engagerande, informativt inneh\u00e5ll som ger potentiella g\u00e4ster verkligt v\u00e4rde och inneh\u00e5ller intressanta h\u00f6jdpunkter f\u00f6r ditt hotell eller B&amp;B<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">3. Personifiera bokningsupplevelsen f\u00f6r att f\u00e5 direktbokningar<\/h2>\n<p>Personalisering kan ha en betydande inverkan p\u00e5 g\u00e4stens beslut att boka direkt. Det kan handla om allt fr\u00e5n personlig e-postkommunikation till skr\u00e4ddarsydda erbjudanden och paket som baseras p\u00e5 g\u00e4stens preferenser och tidigare beteende. En studie som unders\u00f6kte f\u00f6rh\u00e5llandet mellan personalisering <a href=\"https:\/\/e-journal.unair.ac.id\/JMTT\/article\/view\/36236\">och kundupplevelse i en omnikanalskontext bekr\u00e4ftade att personalisering p\u00e5verkar k\u00f6pintentionerna<\/a>, vilket f\u00f6rst\u00e4rker uppfattningen att personaliserade upplevelser kan leda till \u00f6kat aff\u00e4rsengagemang.  <\/p>\n<p>Genom att anv\u00e4nda dataanalys f\u00f6r att f\u00f6rst\u00e5 dina g\u00e4sters preferenser och beteenden kan du skapa skr\u00e4ddarsydda erbjudanden som \u00e4r mer ben\u00e4gna att konvertera.<\/p>\n<h3 class=\"wp-block-heading\">Handlingsbara insikter<\/h3>\n<ul class=\"wp-block-list\">\n<li>Anv\u00e4nd dataanalys f\u00f6r att segmentera din m\u00e5lgrupp och skr\u00e4ddarsy dina marknadsf\u00f6ringsinsatser<\/li>\n<li>Utveckla personliga erbjudanden och paket f\u00f6r att locka till \u00e5terkommande bokningar och v\u00e4rvningar<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">4. Investera i incitament f\u00f6r direktbokning<\/h2>\n<p>Att erbjuda exklusiva f\u00f6rm\u00e5ner och incitament f\u00f6r direktbokningar kan vara en stark motivationsfaktor f\u00f6r g\u00e4sterna. Detta kan inkludera gratis uppgraderingar, gratis tj\u00e4nster eller lojalitetspo\u00e4ng. <\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-42774\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2024\/12\/Blog-Template-6-1024x576-1.jpg\" alt=\"\" width=\"1024\" height=\"576\"><\/figure>\n<p>En studie i <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0160738320300918?via%3Dihub\">Annals of Tourism Research <\/a>som fokuserade p\u00e5 strategiskt konsumentbeteende vid hotellbokning online visade hur avbokningsregler, som \u00e4r en faktor f\u00f6r att fastst\u00e4lla det b\u00e4sta erbjudandet, p\u00e5verkar g\u00e4sternas bokningsintentioner, vilket ytterligare st\u00f6der uppfattningen att g\u00e4ster f\u00f6redrar direktbokningar n\u00e4r f\u00f6rdelarna \u00e4r tydliga. Om du ser till att dina g\u00e4ster vet att de b\u00e4sta f\u00f6rm\u00e5nerna kommer fr\u00e5n direktbokningar kan det f\u00f6r\u00e4ndra balansen till din f\u00f6rdel. <\/p>\n<h3 class=\"wp-block-heading\">Handlingsbara insikter<\/h3>\n<ul class=\"wp-block-list\">\n<li>Lyft fram exklusiva f\u00f6rdelar med direktbokning p\u00e5 ett tydligt s\u00e4tt p\u00e5 din webbplats och i ditt marknadsf\u00f6ringsmaterial<\/li>\n<li>\u00d6verv\u00e4g ett lojalitetsprogram som bel\u00f6nar direktbokningar med exklusiva f\u00f6rm\u00e5ner<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Slutsats<\/h2>\n<p>F\u00f6r att \u00f6ka direktbokningarna p\u00e5 ditt hotell kr\u00e4vs ett strategiskt tillv\u00e4gag\u00e5ngss\u00e4tt som handlar om att f\u00f6rst\u00e5 g\u00e4stens resa, utnyttja SEO och inneh\u00e5llsmarknadsf\u00f6ring, anpassa bokningsupplevelsen och erbjuda attraktiva incitament f\u00f6r direktbokningar. Genom att implementera dessa bepr\u00f6vade strategier kan du avsev\u00e4rt f\u00f6rb\u00e4ttra ditt hotells direktbokningsfrekvenser, vilket leder till \u00f6kade int\u00e4kter och en starkare relation med dina g\u00e4ster. <\/p>\n<p>Nyckeln till framg\u00e5ng ligger i en djup f\u00f6rst\u00e5else f\u00f6r dina g\u00e4sters behov och preferenser och att konsekvent leverera v\u00e4rde som \u00f6vertr\u00e4ffar deras f\u00f6rv\u00e4ntningar. I takt med att det digitala landskapet utvecklas b\u00f6r \u00e4ven dina strategier f\u00f6r att engagera potentiella g\u00e4ster och uppmuntra till direktbokningar utvecklas. Sirvoy Hospitality Management System st\u00f6der direktbokningar, kolla in den h\u00e4r nyckelfunktionen <a href=\"https:\/\/www.sirvoy.com\/features-pricing\/\"><em>h\u00e4r!<\/em><\/a>  <\/p>\n<p>Inl\u00e4gget <a href=\"https:\/\/www.sirvoy.com\/blog\/2024\/05\/22\/direct-bookings\/\">Skyrocket Direct Bookings &#8211; 4 bepr\u00f6vade strategier<\/a> d\u00f6k upp f\u00f6rst p\u00e5 <a href=\"https:\/\/www.sirvoy.com\">Sirvoy Booking System<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I den konkurrensutsatta v\u00e4rld som hotell- och restaurangbranschen utg\u00f6r \u00e4r &#8221;strategi&#8221; mer \u00e4n bara ett modeord. Det \u00e4r en omfattande &#8230; <\/p>\n<p>Inl\u00e4gget <a href=\"https:\/\/sirvoy.com\/blog\/2024\/05\/22\/direct-bookings\/\">Skyrocket Direct Bookings &#8211; 4 bepr\u00f6vade strategier<\/a> d\u00f6k upp f\u00f6rst p\u00e5 <a href=\"https:\/\/sirvoy.com\">Sirvoy Booking System<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":4832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[96],"tags":[],"class_list":["post-11954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-business-sv","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00d6ka direktbokningarna - 4 bepr\u00f6vade strategier<\/title>\n<meta name=\"description\" content=\"\u00d6ka ditt hotells direktbokningar med fyra bepr\u00f6vade strategier med fokus p\u00e5 SEO, g\u00e4stupplevelse, personalisering och exklusiva f\u00f6rm\u00e5ner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sirvoy.com\/sv\/blog\/2024\/05\/22\/skyrocket-direktbokningar-4-beprovade-strategier\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00d6ka direktbokningarna - 4 bepr\u00f6vade strategier\" \/>\n<meta property=\"og:description\" content=\"\u00d6ka ditt hotells direktbokningar med fyra bepr\u00f6vade strategier med fokus p\u00e5 SEO, g\u00e4stupplevelse, personalisering och exklusiva f\u00f6rm\u00e5ner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sirvoy.com\/sv\/blog\/2024\/05\/22\/skyrocket-direktbokningar-4-beprovade-strategier\/\" \/>\n<meta property=\"og:site_name\" content=\"www.sirvoy.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-22T10:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2024\/05\/blog_skyrocket-direct-bookings-e1716248746509.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1060\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"granitewordpress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"granitewordpress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sirvoy.com\/sv\/blog\/2024\/05\/22\/skyrocket-direktbokningar-4-beprovade-strategier\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sirvoy.com\/sv\/blog\/2024\/05\/22\/skyrocket-direktbokningar-4-beprovade-strategier\/\"},\"author\":{\"name\":\"granitewordpress\",\"@id\":\"https:\/\/sirvoy.com\/sv\/#\/schema\/person\/7b9345fff0a757465e43e0b1f95089c8\"},\"headline\":\"Skyrocket direktbokningar &#8211; 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