{"id":21962,"date":"2026-01-22T00:27:23","date_gmt":"2026-01-22T00:27:23","guid":{"rendered":"https:\/\/sirvoy.com\/blog\/2026\/01\/22\/marketing-for-hotels-is-hard-googles-pomelli-ai-makes-it-easier\/"},"modified":"2026-01-27T00:26:11","modified_gmt":"2026-01-27T00:26:11","slug":"markedsforing-for-hoteller-er-vanskelig-ki-fra-googles-pomelli-gjor-det-enklere","status":"publish","type":"post","link":"https:\/\/sirvoy.com\/no\/blog\/2026\/01\/22\/markedsforing-for-hoteller-er-vanskelig-ki-fra-googles-pomelli-gjor-det-enklere\/","title":{"rendered":"Markedsf\u00f8ring for hoteller er vanskelig. KI fra Google&#8217;s Pomelli gj\u00f8r det enklere"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Har markedsf\u00f8ring av hotellet eller B&amp;B allerede st\u00e5tt en stund p\u00e5 listen over ting \u00e5 gj\u00f8re? Du vet det er viktig, og du har ideer, men det er en oppgave som stadig blir utsatt og skj\u00f8vet til \u00absenere\u00bb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Er ikke markedsf\u00f8ring en av styrkene dine? Du er ikke alene. Tid er vanligvis den virkelige utfordringen. Derfor f\u00f8lger vi n\u00f8ye med p\u00e5 nye KI-verkt\u00f8y som kan gj\u00f8re det enklere \u00e5 komme i gang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pomelli er et slikt verkt\u00f8y.<\/span><\/p>\n<h2>Hva er Pomelli?<\/h2>\n<p><span style=\"font-weight: 400;\">Pomelli er et <\/span><a href=\"https:\/\/blog.google\/innovation-and-ai\/models-and-research\/google-labs\/pomelli\/\"><span style=\"font-weight: 400;\">nytt KI-eksperiment fra Google Labs<\/span><\/a><span style=\"font-weight: 400;\">, bygget med Google DeepMind. Det hjelper sm\u00e5 og mellomstore bedrifter med \u00e5 lage markedsf\u00f8ringsinnhold som er tilpasset merkevaren, med ekstra fokus p\u00e5 sosiale medier, uten at man m\u00e5 starte helt fra bunnen av.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kort sagt vil Pomelli f\u00f8rste se over nettsiden din. Deretter kommer den med forslag til kampanjeideer, tekst og visuelle elementer som faktisk passer til merkevaren din.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For \u00f8yeblikket er Pomelli tilgjengelig p\u00e5 engelsk som en offentlig betaversjon i USA, Canada, Australia og New Zealand.<\/span><\/p>\n<h2>Slik kan Pomelli hjelpe eiendommen din<\/h2>\n<p><span style=\"font-weight: 400;\">Pomelli kan v\u00e6re et nyttig verkt\u00f8y n\u00e5r du\u00a0&#8230;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8230; trenger ideer til hva du skal legge ut, uten \u00e5 overtenke hver eneste bildetekst<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8230; \u00f8nsker at markedsf\u00f8ringen skal ha det samme uttrykket p\u00e5 sosiale medier, p\u00e5 nettsiden og i annonser<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8230; har lite tid, et begrenset budsjett eller \u00f8nsker hjelp med design<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Det er et kraftig (men fortsatt eksperimentelt) KI-verkt\u00f8y, men det er ikke noe tryllestav. Du m\u00e5 se gjennom resultatet og gj\u00f8re justeringer, s\u00e5nn at det fortsatt gjenspeiler deg, dine verdier og det du faktisk tilbyr.<\/span><\/p>\n<h2>Slik lager du merkevaretilpasset innhold med Pomelli p\u00e5 minutter<\/h2>\n<p><span style=\"font-weight: 400;\">Det krever ikke masse tid til konfigurering eller designferdigheter. Slik fungerer det:<\/span><\/p>\n<h3>1. Start med nettstedet ditt<\/h3>\n<p><span style=\"font-weight: 400;\">G\u00e5 til <\/span><a href=\"http:\/\/labs.google.com\"><span style=\"font-weight: 400;\">labs.google.com<\/span><\/a><span style=\"font-weight: 400;\">, \u00e5pne Pomelli og lim inn nettadressen til nettstedet ditt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pomelli bruker nettstedet ditt som et utgangspunkt, s\u00e5 dette trinnet er viktig.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21617 size-large\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-1024x643.png\" alt=\"\" width=\"750\" height=\"471\" srcset=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-1024x643.png 1024w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-300x188.png 300w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-768x482.png 768w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-1536x965.png 1536w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-1568x985.png 1568w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen.png 1946w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3>2. Unders\u00f8k bedriftens DNA<\/h3>\n<p><span style=\"font-weight: 400;\">Pomelli analyserer nettstedet ditt og lager en enkel stilguide basert p\u00e5 det. Dette inkluderer ting som \u00abtone of voice\u00bb, skrifttyper, bilder og fargepalett.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ta en rask titt og s\u00f8rg for at det f\u00f8les riktig f\u00f8r du g\u00e5r videre.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21626 size-large\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-1024x550.png\" alt=\"\" width=\"750\" height=\"403\" srcset=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-1024x550.png 1024w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-300x161.png 300w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-768x412.png 768w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-1536x825.png 1536w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-2048x1100.png 2048w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-1568x842.png 1568w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3>3. Velg en kampanje<\/h3>\n<p><span style=\"font-weight: 400;\">Velg en av kampanjene som Pomelli foresl\u00e5r, eller du kan skrive din egen beskrivelse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Du kan pr\u00f8ve noe som dette:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00abTilbud p\u00e5 tur i midtuken til par\u00bb<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00abInnlegg om gavekort til de lokale\u00bb<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00abTilgjengelighet for helgen for i-siste-liten-tur\u00bb<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21635 size-large\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-1024x674.png\" alt=\"\" width=\"750\" height=\"494\" srcset=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-1024x674.png 1024w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-300x197.png 300w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-768x505.png 768w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-1536x1011.png 1536w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-2048x1348.png 2048w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-1568x1032.png 1568w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3>4. Rediger og last ned<\/h3>\n<p><span style=\"font-weight: 400;\">Pomelli lager et sett med ressurser klare til bruk. Du kan justere teksten eller bildene direkte i verkt\u00f8yet, og deretter laster du ned det du trenger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">F\u00f8r du legger noe ut, er det alltid smart \u00e5 se gjennom detaljer som priser, datoer og retningslinjer.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21644 size-large\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-1024x570.png\" alt=\"\" width=\"750\" height=\"417\" srcset=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-1024x570.png 1024w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-300x167.png 300w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-768x427.png 768w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-1536x855.png 1536w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-2048x1140.png 2048w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-1568x872.png 1568w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2>Gi kampanjene et sted \u00e5 v\u00e6re<\/h2>\n<p><span style=\"font-weight: 400;\">Pomelli starter med nettstedet, s\u00e5 det \u00e5 ha et nettsted er det f\u00f8rste trinnet. Hvis du ikke har det enn\u00e5, kan du bruke <\/span><a href=\"https:\/\/sirvoy.com\/no\/nettsidebygger\/\"><span style=\"font-weight: 400;\">Sirvoys nettsidebygger<\/span><\/a><span style=\"font-weight: 400;\"> til raskt \u00e5 lage en ren, profesjonell side med en innebygd <\/span><a href=\"https:\/\/sirvoy.com\/no\/bookingmotor\/\"><span style=\"font-weight: 400;\">bookingmotor<\/span><\/a><span style=\"font-weight: 400;\"> som gjestene kan bruke til \u00e5 booke direkte hos deg.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u00e5 den m\u00e5ten blir nettstedet b\u00e5de startpunktet og destinasjonen. Pomelli bruker det til \u00e5 lage kampanjer tilpasset merkevaren, og sender deretter folk rett tilbake til siden din for \u00e5 booke direkte hos deg.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online i dag. F\u00f8rste kampanje i dag.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Har markedsf\u00f8ring av hotellet eller B&amp;B allerede st\u00e5tt en stund p\u00e5 listen over ting \u00e5 gj\u00f8re? Du vet det er viktig, og du har ideer, men det er en oppgave som stadig blir utsatt og skj\u00f8vet til \u00absenere\u00bb. Er ikke markedsf\u00f8ring en av styrkene dine? Du er ikke alene. Tid er vanligvis den virkelige utfordringen.&hellip; <a class=\"more-link\" href=\"https:\/\/sirvoy.com\/no\/blog\/2026\/01\/22\/markedsforing-for-hoteller-er-vanskelig-ki-fra-googles-pomelli-gjor-det-enklere\/\">Continue reading <span class=\"screen-reader-text\">Markedsf\u00f8ring for hoteller er vanskelig. KI fra Google&#8217;s Pomelli gj\u00f8r det enklere<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":21614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-21962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eksperttips-og-bransjenytt","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markedsf\u00f8ring for hoteller er vanskelig. KI fra Google&#039;s Pomelli gj\u00f8r det enklere - sirvoy.com %<\/title>\n<meta name=\"description\" content=\"Har markedsf\u00f8ring av hotellet eller B&amp;B allerede st\u00e5tt en stund p\u00e5 listen over ting \u00e5 gj\u00f8re? 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