{"id":21960,"date":"2026-01-22T00:27:23","date_gmt":"2026-01-22T00:27:23","guid":{"rendered":"https:\/\/sirvoy.com\/blog\/2026\/01\/22\/marketing-for-hotels-is-hard-googles-pomelli-ai-makes-it-easier\/"},"modified":"2026-01-27T00:17:23","modified_gmt":"2026-01-27T00:17:23","slug":"le-marketing-hotelier-est-complique-lia-pomelli-de-google-vous-simplifie-la-tache","status":"publish","type":"post","link":"https:\/\/sirvoy.com\/fr\/blog\/2026\/01\/22\/le-marketing-hotelier-est-complique-lia-pomelli-de-google-vous-simplifie-la-tache\/","title":{"rendered":"Le marketing h\u00f4telier est compliqu\u00e9,  l&rsquo;IA Pomelli de Google vous simplifie la t\u00e2che"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Le marketing de votre h\u00f4tel ou de vos chambres d\u2019h\u00f4tes a-t-il \u00e9t\u00e9 trop longtemps rel\u00e9gu\u00e9 au bas de votre liste de t\u00e2ches\u202f? Vous savez que c&rsquo;est essentiel et vous avez des id\u00e9es, mais vous le remettez toujours \u00e0 plus tard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le marketing n&rsquo;est pas votre domaine de pr\u00e9dilection ? Il n&rsquo;y a pas que vous. Le v\u00e9ritable d\u00e9fi r\u00e9side souvent dans le manque de temps. C&rsquo;est pourquoi nous gardons un \u0153il sur les nouveaux outils d&rsquo;IA qui simplifient ce processus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pomelli en fait partie.<\/span><\/p>\n<h2>Qu&rsquo;est-ce que Pomelli?<\/h2>\n<p><span style=\"font-weight: 400;\">Pomelli est une <\/span><a href=\"https:\/\/blog.google\/innovation-and-ai\/models-and-research\/google-labs\/pomelli\/\"><span style=\"font-weight: 400;\">nouvelle exp\u00e9rience d&rsquo;IA de Google Labs<\/span><\/a><span style=\"font-weight: 400;\">, en partenariat avec Google DeepMind. Ce service est destin\u00e9 \u00e0 aider les petites et moyennes entreprises \u00e0 g\u00e9n\u00e9rer du contenu marketing en accord avec leur marque, notamment pour les r\u00e9seaux sociaux, sans devoir partir de z\u00e9ro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En pratique, Pomelli examine d&rsquo;abord votre site Web. Ensuite, il sugg\u00e8re des id\u00e9es de campagne, des textes et des visuels en parfaite ad\u00e9quation avec l&rsquo;identit\u00e9 de votre marque.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour le moment, Pomelli est disponible en version b\u00eata publique aux \u00c9tats-Unis, au Canada, en Australie et en Nouvelle-Z\u00e9lande, en anglais.<\/span><\/p>\n<h2>Pourquoi cela peut aider votre h\u00e9bergement<\/h2>\n<p><span style=\"font-weight: 400;\">Pomelli peut \u00eatre un point de d\u00e9part utile lorsque vous :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">avez besoin d&rsquo;id\u00e9es sur quoi publier, sans devoir r\u00e9fl\u00e9chir en d\u00e9tail \u00e0 chaque l\u00e9gende<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">voulez que votre marketing soit coh\u00e9rent sur les r\u00e9seaux sociaux, votre site Web et vos annonces<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">avez peu de temps, de budget ou de confiance dans vos comp\u00e9tences en design<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C&rsquo;est un outil d&rsquo;IA puissant (et encore exp\u00e9rimental), mais ce n&rsquo;est pas une baguette magique. Nous vous conseillons d&rsquo;examiner et d&rsquo;ajuster ce qu&rsquo;il cr\u00e9e pour que cela vous corresponde et refl\u00e8te votre offre.<\/span><\/p>\n<h2>Comment cr\u00e9er un contenu fid\u00e8le \u00e0 la marque avec Pomelli en quelques minutes<\/h2>\n<p><span style=\"font-weight: 400;\">Vous n&rsquo;avez pas besoin d&rsquo;une longue configuration ou de comp\u00e9tences en design. Voici comment proc\u00e9der :<\/span><\/p>\n<h3>1. Commencez par votre site Web<\/h3>\n<p><span style=\"font-weight: 400;\">Allez sur <\/span><a href=\"http:\/\/labs.google.com\"><span style=\"font-weight: 400;\">labs.google.com<\/span><\/a><span style=\"font-weight: 400;\">, ouvrez Pomelli et collez l&rsquo;URL de votre site Web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comme Pomelli utilise votre site comme point de d\u00e9part, cette \u00e9tape est importante.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21617 size-large\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-1024x643.png\" alt=\"\" width=\"750\" height=\"471\" srcset=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-1024x643.png 1024w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-300x188.png 300w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-768x482.png 768w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-1536x965.png 1536w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen-1568x985.png 1568w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-1_-Pomelli-start-screen.png 1946w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3>2. V\u00e9rifiez votre \u00ab ADN commercial \u00bb<\/h3>\n<p><span style=\"font-weight: 400;\">Pomelli analyse votre site Web et \u00e9labore un guide de style simple \u00e0 partir de celui-ci. Cela inclut des \u00e9l\u00e9ments comme le ton de la voix, les polices, les images et la palette de couleurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jetez un coup d&rsquo;\u0153il rapide et assurez-vous que tout est correct avant de continuer.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21626 size-large\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-1024x550.png\" alt=\"\" width=\"750\" height=\"403\" srcset=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-1024x550.png 1024w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-300x161.png 300w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-768x412.png 768w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-1536x825.png 1536w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-2048x1100.png 2048w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-2_-Business-DNA-screen-1568x842.png 1568w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3>3. Choisissez une campagne<\/h3>\n<p><span style=\"font-weight: 400;\">Choisissez l&rsquo;une des campagnes sugg\u00e9r\u00e9es par Pomelli ou r\u00e9digez votre propre proposition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pourriez essayer quelque chose comme :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00ab Offre d&rsquo;escapade en milieu de semaine pour les couples \u00bb<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00ab \u00c9mission de bon cadeau pour les habitants \u00bb<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00ab Disponibilit\u00e9 de derni\u00e8re minute pour le week-end \u00bb<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21635 size-large\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-1024x674.png\" alt=\"\" width=\"750\" height=\"494\" srcset=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-1024x674.png 1024w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-300x197.png 300w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-768x505.png 768w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-1536x1011.png 1536w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-2048x1348.png 2048w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-3_-Campaign-ideas-1568x1032.png 1568w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3>4. Modifiez et t\u00e9l\u00e9chargez<\/h3>\n<p><span style=\"font-weight: 400;\">Pomelli g\u00e9n\u00e8re un ensemble de ressources pr\u00eates \u00e0 l&#8217;emploi. Vous pouvez modifier le texte ou les images directement dans l&rsquo;outil, puis t\u00e9l\u00e9charger ce dont vous avez besoin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avant de publier, v\u00e9rifiez toujours les d\u00e9tails comme les prix, les dates et les politiques.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21644 size-large\" src=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-1024x570.png\" alt=\"\" width=\"750\" height=\"417\" srcset=\"https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-1024x570.png 1024w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-300x167.png 300w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-768x427.png 768w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-1536x855.png 1536w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-2048x1140.png 2048w, https:\/\/sirvoy.com\/wp-content\/uploads\/2026\/01\/Screenshot-4_-Editor-and-download-1568x872.png 1568w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2>Offrez une destination \u00e0 vos campagnes<\/h2>\n<p><span style=\"font-weight: 400;\">Comme Pomelli commence avec votre site Web, il est essentiel d&rsquo;en poss\u00e9der un. Si ce n&rsquo;est pas encore le cas, <\/span><a href=\"https:\/\/sirvoy.com\/fr\/generateur-de-site-web\/\"><span style=\"font-weight: 400;\">le g\u00e9n\u00e9rateur de site Web de Sirvoy<\/span><\/a><span style=\"font-weight: 400;\"> vous permet de cr\u00e9er rapidement un site propre et professionnel, dot\u00e9 d&rsquo;un <\/span><a href=\"https:\/\/sirvoy.com\/fr\/moteur-de-reservations\/\"><span style=\"font-weight: 400;\">moteur de r\u00e9servation<\/span><\/a><span style=\"font-weight: 400;\"> int\u00e9gr\u00e9 qui permet aux clients de r\u00e9server directement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainsi, votre site Web devient \u00e0 la fois le point de d\u00e9part et d&rsquo;arriv\u00e9e. Pomelli l&rsquo;utilise pour cr\u00e9er des campagnes en accord avec votre image de marque, puis y redirige directement les gens pour qu&rsquo;ils puissent r\u00e9server.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En ligne aujourd&rsquo;hui. Premi\u00e8re campagne aujourd&rsquo;hui.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing de votre h\u00f4tel ou de vos chambres d\u2019h\u00f4tes a-t-il \u00e9t\u00e9 trop longtemps rel\u00e9gu\u00e9 au bas de votre liste de t\u00e2ches\u202f? Vous savez que c&rsquo;est essentiel et vous avez des id\u00e9es, mais vous le remettez toujours \u00e0 plus tard. Le marketing n&rsquo;est pas votre domaine de pr\u00e9dilection ? Il n&rsquo;y a pas que vous.&hellip; <a class=\"more-link\" href=\"https:\/\/sirvoy.com\/fr\/blog\/2026\/01\/22\/le-marketing-hotelier-est-complique-lia-pomelli-de-google-vous-simplifie-la-tache\/\">Continue reading <span class=\"screen-reader-text\">Le marketing h\u00f4telier est compliqu\u00e9,  l&rsquo;IA Pomelli de Google vous simplifie la t\u00e2che<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":21612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-21960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectives-et-tendances","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le marketing h\u00f4telier est compliqu\u00e9, l&#039;IA Pomelli de Google vous simplifie la t\u00e2che - sirvoy.com %<\/title>\n<meta name=\"description\" content=\"Le marketing de votre h\u00f4tel ou de vos chambres d\u2019h\u00f4tes a-t-il \u00e9t\u00e9 trop longtemps rel\u00e9gu\u00e9 au bas de votre liste de t\u00e2ches\u202f? 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