{"id":9722,"date":"2024-03-26T03:03:46","date_gmt":"2024-03-26T03:03:46","guid":{"rendered":"https:\/\/sirvoy.com\/?p=9722"},"modified":"2025-08-13T00:44:45","modified_gmt":"2025-08-13T00:44:45","slug":"fra-soegning-til-booking-af-ophold-bliv-mere-synlig-med-google-hotel-ads-og-sirvoy","status":"publish","type":"post","link":"https:\/\/sirvoy.com\/da\/blog\/2024\/03\/26\/fra-soegning-til-booking-af-ophold-bliv-mere-synlig-med-google-hotel-ads-og-sirvoy\/","title":{"rendered":"Fra s\u00f8gning til booking af ophold: Bliv mere synlig med Google Hotel Ads og Sirvoy"},"content":{"rendered":"<p><\/p>\r\n<p>Det ansl\u00e5s, at der foretages <strong>100.000<\/strong> Google-s\u00f8gninger <strong>hvert sekund<\/strong><sup>1<\/sup>, og et overv\u00e6ldende flertal (91,6 %) af alle onlines\u00f8gninger sker via Google<sup>2<\/sup>. Det er blevet uundv\u00e6rligt forsknings- og indl\u00e6ringsredskab i hele verden.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Rejsende er ingen undtagelse; dine potentielle g\u00e6ster bruger Google hver dag. For bedre at n\u00e5 ud til dem kan du derfor f\u00f8je Google Hotel Ads til din samling af markedsf\u00f8ringsv\u00e6rkt\u00f8j.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Hotelkampagner i Google Ads g\u00f8r det muligt for din ejendom at blive fremh\u00e6vet p\u00e5 tv\u00e6rs af Google-tjenester s\u00e5som Google Search, Maps og My Business og viser dine priser, tilg\u00e6ngelighed, billeder og faciliteter direkte til rejsende, der s\u00f8ger i dit omr\u00e5de.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Hvorfor bruge Google Hotel Hotel Ads?\u00a0<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p>Google g\u00f8r dig ikke kun mere synlig p\u00e5 nettet, men g\u00f8r det ogs\u00e5 nemt at booke. Gennem annoncerne kan g\u00e6sterne f\u00e5 adgang til din reservationsformular, hvilket g\u00f8r det lettere end nogensinde for dem at booke hos dig uden besv\u00e6r, og det f\u00f8rer til:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Flere direkte bookinger.<\/strong> <a href=\"https:\/\/www.hospitalitynet.org\/news\/4099474.html\">Hospitality Net<\/a> rapporterer en stigning p\u00e5 200% i bookinger via annoncedrevne kampagner fra 2013 til 2019, hvor Google Hotel Ads st\u00e5r for n\u00e6sten 60% af alle metas\u00f8gningsbookinger.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u00d8get omkostningseffektivitet. <\/strong>Med Googles Cost-Per-Action (CPA) betaler du kun provision for faktiske bookinger &#8211; ikke bare for den \u00f8gede synlighed eller trafik.<\/li>\r\n\r\n\r\n\r\n<li><strong>Mere fleksibilitet. <\/strong>V\u00e6lg en provisionssats, der passer til dit budget: 3 %, 5 % eller 8 %. Jo h\u00f8jere sats, desto mere fremtr\u00e6dende vises din annonce.<\/li>\r\n\r\n\r\n\r\n<li><strong>St\u00f8rre kontrol.<\/strong> G\u00e6steoplysninger og al kommunikation styres direkte af dig &#8211; og ikke via en reservationskanal.<\/li>\r\n\r\n\r\n\r\n<li><strong>Mere konkurrencedygtige omkostninger.<\/strong> Selv Googles h\u00f8jeste provisionssats (8 %) f\u00f8les som et r\u00f8verk\u00f8b sammenlignet med, hvad andre kanaler tager for det (15 % og h\u00f8jere).\u00a0<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">F\u00e5 mest muligt ud af Google Hotel Ads med Sirvoy\u00a0<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p>For at f\u00e5 effektive hotelkampagner er det vigtigt at samarbejde med en certificeret Google Hotel Ads Connectivity-partner som Sirvoy. Vi tilbyder:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Realtime opdateringer<\/strong>, der synkroniserer din tilg\u00e6ngelighed og dine priser med Google Hotel Ads.<\/li>\r\n\r\n\r\n\r\n<li><strong>En problemfri bookingoplevelse<\/strong> via vores effektive reservationsformular, der giver g\u00e6sterne mulighed for at gennemf\u00f8re deres reservationer ubesv\u00e6ret, uden at det kr\u00e6ver noget arbejde fra dig eller dit team.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nem ops\u00e6tning.<\/strong> Du kan se hvordan du ops\u00e6tter dine hotelkampagner p\u00e5 Google Hotel Ads i vores <a title=\"\" href=\"https:\/\/help.sirvoy.com\/da_DA\/connecting-sirvoy-to-google-hotel-ads-or-google-free-booking-links\">Google Hotel Ads-guide<\/a>.<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p>Google Hotel Ads er et direkte boost i synlighed og direkte bookinger til den halve pris i forhold til traditionelle reservationskanaler. Desuden betaler du kun for faktiske bookinger, hvilket g\u00f8r det til en risikofri m\u00e5de at markedsf\u00f8re dit hotel p\u00e5.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>F\u00f8lg vores detaljerede <a title=\"\" href=\"https:\/\/help.sirvoy.com\/da_DA\/connecting-sirvoy-to-google-hotel-ads-or-google-free-booking-links\">Google Hotel Ads guide<\/a> for let at komme i gang med at s\u00e6tte det op.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<blockquote class=\"wp-block-quote has-small-font-size is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p><strong>Referencer:<\/strong><\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Hubspot (<a href=\"https:\/\/blog.hubspot.com\/marketing\/google-search-statistics#how-many-people-use-google:~:text=Google%20doesn%E2%80%99t%20share,searches%20each%20day.\">31 Google Search Statistics to Bookmark ASAP<\/a>, 2023)<\/li>\r\n\r\n\r\n\r\n<li>StatCounter (<a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">Search Engine Market Share Worldwide<\/a>, 2023)<\/li>\r\n<\/ol>\r\n<\/blockquote>\r\n<p><\/p>\r\n<div id=\"gtx-trans\" style=\"position: absolute; left: -47px; top: 763px;\">\r\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Det ansl\u00e5s, at der foretages 100.000 Google-s\u00f8gninger hvert sekund1, og et overv\u00e6ldende flertal (91,6 %) af alle onlines\u00f8gninger sker via Google2. Det er blevet uundv\u00e6rligt forsknings- og indl\u00e6ringsredskab i hele verden. Rejsende er ingen undtagelse; dine potentielle g\u00e6ster bruger Google hver dag. For bedre at n\u00e5 ud til dem kan du derfor f\u00f8je Google Hotel&hellip; <a class=\"more-link\" href=\"https:\/\/sirvoy.com\/da\/blog\/2024\/03\/26\/fra-soegning-til-booking-af-ophold-bliv-mere-synlig-med-google-hotel-ads-og-sirvoy\/\">Continue reading <span class=\"screen-reader-text\">Fra s\u00f8gning til booking af ophold: Bliv mere synlig med Google Hotel Ads og Sirvoy<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":4380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-9722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boost-bookings-da","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fra s\u00f8gning til booking af ophold: Bliv mere synlig med Google Hotel Ads og Sirvoy - sirvoy.com %<\/title>\n<meta name=\"description\" content=\"Det ansl\u00e5s, at der foretages 100.000 Google-s\u00f8gninger hvert sekund1, og et overv\u00e6ldende flertal (91,6 %) af alle onlines\u00f8gninger sker via Google2. 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