{"id":12054,"date":"2021-09-16T02:37:14","date_gmt":"2021-09-16T02:37:14","guid":{"rendered":"https:\/\/sirvoy.com\/blog\/2021\/09\/16\/saadan-forbedrer-du-dit-online-omdoemme-og-oeger-dine-bookinger\/"},"modified":"2021-09-16T02:37:14","modified_gmt":"2021-09-16T02:37:14","slug":"saadan-forbedrer-du-dit-online-omdoemme-og-oeger-dine-bookinger","status":"publish","type":"post","link":"https:\/\/sirvoy.com\/da\/blog\/2021\/09\/16\/saadan-forbedrer-du-dit-online-omdoemme-og-oeger-dine-bookinger\/","title":{"rendered":"S\u00e5dan forbedrer du dit online-omd\u00f8mme og \u00f8ger dine bookinger"},"content":{"rendered":"
“Du kan g\u00f8re nogle mennesker tilfredse hele tiden, du kan g\u00f8re alle mennesker tilfredse noget af tiden, men du kan ikke g\u00f8re alle mennesker tilfredse hele tiden<\/em>“. – John Lydgate, digter fra det 14. \u00e5rhundrede. <\/h5>\n

Sandere ord er aldrig blevet sagt … Is\u00e6r i disse dage med \u00f8jeblikkelig online social posting kan din virksomheds omd\u00f8mme blive negativt fra den ene dag til den anden med bare \u00e9n d\u00e5rlig anmeldelse.<\/p>\n

Anmeldelser – hvordan de p\u00e5virker din virksomhed<\/strong><\/p>\n

Hvis du mener, at “mund til mund” er den bedste reklame, s\u00e5 har du ret. Men i dag foreg\u00e5r “mund til mund” online, og det vil v\u00e6re til skade for dig at ignorere det. <\/p>\n

Sand historie… En nordamerikansk producent af h\u00e5rde hvidevarer havde sv\u00e6rt ved at komme ind p\u00e5 et bestemt marked. Efter at have unders\u00f8gt sagen fandt de ud af, at de fik en del negative anmeldelser p\u00e5 onlinefora. Uden at de vidste det, havde nogle af deres brugere, som havde haft garantiproblemer, d\u00e5rlige produkterfaringer, misforst\u00e5elser osv. skrevet lange negative anmeldelser. Desuden var der nogle af deres konkurrenter, som var aktive i disse fora, der h\u00e6ldte benzin p\u00e5 b\u00e5let. <\/p>\n

L\u00e6ren er … hvis du ikke tager dig af dit online-image, vil en anden g\u00f8re det for dig.<\/strong><\/p>\n

Som lille eller mellemstor virksomhed i hotel- og restaurationsbranchen tror du m\u00e5ske, at du ikke har tid til at reagere p\u00e5 hver eneste onlineanmeldelse, der bliver skrevet om din virksomhed.<\/p>\n

Har du r\u00e5d til at ignorere din bogf\u00f8ring, reng\u00f8ring af v\u00e6relser og bookingkalender? Om noget er dit online-omd\u00f8mme endnu vigtigere! Med et d\u00e5rligt online-omd\u00f8mme vil dine bookinger begynde at falde. Omvendt vil et veladministreret online<\/strong>-omd\u00f8mme garantere<\/em> yderligere forretning.<\/strong> <\/p>\n

Her er beviset:<\/p>\n

– I 2020 brugte 93 % af forbrugerne internettet til at finde en lokal virksomhed, og 34 % s\u00f8gte hver dag<\/a>
\n– De brancher, hvor det er mest sandsynligt, at forbrugerne har l\u00e6st anmeldelser<\/a>, er<\/p>\n

    \n
  1. Restauranter<\/li>\n
  2. Hoteller<\/li>\n
  3. Medicinsk<\/li>\n
  4. Biler<\/li>\n
  5. T\u00f8jbutikker<\/li>\n<\/ol>\n

    – Kun 48% af forbrugerne<\/a> ville overveje at bruge en virksomhed med f\u00e6rre end 4 stjerner<\/p>\n

    S\u00e5 hvordan f\u00e5r du styr p\u00e5 dit online-omd\u00f8mme?<\/p>\n

      \n
    1. Find de steder, hvor dine kunder er mest tilb\u00f8jelige til at l\u00e6se og give anmeldelser, f.eks. p\u00e5 TripAdvisor, Airbnb, Yelp osv. Hvis du ikke er sikker, s\u00e5 sp\u00f8rg dem. <\/li>\n
    2. Mens dine kunder er p\u00e5 din ejendom, skal du hele tiden bekr\u00e6fte, om de har en god oplevelse, og hvad du kan g\u00f8re for, at de kan nyde deres ophold endnu mere.<\/li>\n
    3. G\u00f8r sm\u00e5, uventede ting for dem. En lille gave til et barn, en gratis drink eller dessert p\u00e5 husets regning osv. Det r\u00e6kker langt. <\/li>\n
    4. V\u00e6r modig, bed om positive anmeldelser. “Har du haft en god oplevelse? Hvis ja, fors\u00f8ger vi at \u00f8ge vores placering p\u00e5 (TripAdvisor, yelp osv.) Vil du have noget imod at give os en anmeldelse p\u00e5 den side? Her er en gratis (drink, adgangskort, leje) for din st\u00f8tte”. Det er meget effektivt, og folk reagerer godt p\u00e5 det. <\/li>\n
    5. Tr\u00e6n dig selv og dine medarbejdere i at v\u00e6re kundeorienterede og g\u00f8re alt for at v\u00e6re hj\u00e6lpsomme og venlige.<\/li>\n
    6. Tjek dine anmeldelser hver dag eller i det mindste flere gange om ugen. N\u00e5r du f\u00e5r en positiv anmeldelse, s\u00e5 skriv en kommentar, hvor du takker kunden og fort\u00e6ller, at du har nydt deres selskab. Du ser frem til at se dem igen snart. <\/li>\n<\/ol>\n

      Men du vil f\u00e5 d\u00e5rlige anmeldelser. Det kan du godt regne med. Nogle af dem vil v\u00e6re helt uberettigede. <\/p>\n

      Alligevel kan du se her, hvordan du ikke<\/strong> skal reagere … I 2020 havde et feriested en kunde, som trollede dem ved at skrive negative anmeldelser p\u00e5 nettet. Hotellet fors\u00f8gte at l\u00f8se problemet, men denne person blev ved med at skrive en misvisende version af en begivenhed. For at g\u00f8re en lang historie kort fik feriestedet denne kunde anklaget for bagvaskelse, og han tilbragte et par dage i f\u00e6ngsel, f\u00f8r han kunne stille kaution. TripAdvisor udsendte en kraftig advarsel p\u00e5 dette feriesteds side om disse begivenheder. Desuden skabte det en masse d\u00e5rlig international presse for dette popul\u00e6re feriested. <\/p>\n

      Hvem tabte denne kamp om viljen, tror du? Bet\u00f8d det noget, hvem der havde ret? <\/p>\n

      Det er selvf\u00f8lgelig et ekstremt scenarie, men det er en advarsel til os alle om, hvordan man ikke<\/strong> skal forholde sig til en negativ anmelder.<\/p>\n

      Her er nogle tips til, hvordan du bedst h\u00e5ndterer negative anmeldelser<\/a>:<\/p>\n

      – Ignorer ikke kritik.
      \n– Angrib aldrig en anmelder.
      \n– Sig undskyld for den d\u00e5rlige oplevelse, og tilbyd kompensation eller hj\u00e6lp, hvis du kan.
      \n– V\u00e6r altid h\u00f8flig og professionel.<\/p>\n

      Hvis du har etableret dit online-omd\u00f8mme, beh\u00f8ver du m\u00e5ske ikke at forsvare dig ret meget. Dine egne kunder vil sandsynligvis komme til dit forsvar! <\/p>\n

      For at afslutte den oplevelse, der blev n\u00e6vnt i starten, tog den producent, der blev n\u00e6vnt i starten, positive skridt for at overvinde de negative opslag. De begyndte med at poste nyttige forslag til at l\u00f8se problemer, selv n\u00e5r de ikke handlede om deres produkter. De sendte direkte beskeder (DM’er) til brugere, der havde problemer, og tilb\u00f8d gratis reservedele, reparationer, udskiftninger osv. Til sidst blev mange brugere st\u00e6rke tilh\u00e6ngere (influencere) af dette brand, og deres omd\u00f8mme vendte. <\/p>\n

      Det viste sig at v\u00e6re deres mest effektive og billige reklame, og det kan ogs\u00e5 blive din!<\/p>\n

      I n\u00e6ste del af denne serie vil vi diskutere yderligere skridt, du kan tage for at g\u00f8re de sociale medier og dine kunder til det mest effektive reklamev\u00e6rkt\u00f8j for din virksomhed.<\/p>\n

      \n

      Indl\u00e6gget S\u00e5dan forbedrer du dit online-omd\u00f8mme og \u00f8ger dine bookinger<\/a> blev vist f\u00f8rste gang den Sirvoy Booking System<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

      “Man kan g\u00f8re nogle mennesker tilfredse hele tiden, man kan g\u00f8re alle mennesker tilfredse noget af tiden …<\/p>\n

      Indl\u00e6gget S\u00e5dan forbedrer du dit online-omd\u00f8mme og \u00f8ger dine bookinger<\/a> blev vist f\u00f8rste gang den Sirvoy Booking System<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":8674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-12054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-experience-da","entry"],"acf":[],"yoast_head":"\nF\u00e5 styr p\u00e5 hoteldriften med Sirvoys effektive kalenderv\u00e6rkt\u00f8jer<\/title>\n<meta name=\"description\" content=\"L\u00e6r, hvordan du h\u00e5ndterer anmeldelser, reagerer p\u00e5 feedback og g\u00f8r g\u00e6sterne til dine st\u00f8rste fans med et poleret online-omd\u00f8mme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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